iPhone App Entrepreneur

An inside look into one developer's sales numbers

John Casasanta from Tap Tap Tap, the maker of Tipulator and Where To? has written an incredible post describing his application's sales numbers. I encourage every developer to check it out. John includes the amount Tap Tap Tap has spent on marketing and how that affected his sales, as well as some background on why he has decided to share this information. Mad props to John and Tap Tap Tap for sharing this. 

Taking the opportunities that are presented to you

Taking the opportunities that are presented to you Today’s post is about a common new entrepreneur affliction. We want to do everything ourselves. Not only that, but we want to be able to look back on the past once we’re successful (which we will be) and say that we did it all ourselves. Coders and developers entering the business side for the first time are often horrible when it comes to this very thing. It’s a variation on the “better mousetrap” mentality. Your code should stand on its own, right? It doesn’t need any help. People will try your new iPhone app, love it, tell their friends, and the story will end happily ever after. If it fails, its because of “something else.” 

The Dangers of Under-Pricing Your iPhone Application

According to recent articles and ad-hoc surveys taken at Apple’s WWDC, many developers are looking to offer their applications for free. While free might sound good to the ears of anyone wanting applications, entrepreneurs in it for the long run should be wary of pricing their applications at $0 or far below costs. Here’s why.

It’s good to be a hacker (and possibly lucrative)

I have covered my prediction for the future of iPhone hacking, but in this post I’ll cover why original jailbreakers are ahead of the game when it comes to making money with official applications.

Pre-Marketing your iPhone Application on YouTube

Publicity is something every entrepreneur should do, whether you’re planning on distributing your app for free or you want to work up awareness of something you plan on releasing for sale. Getting your name out and people talking about your application with YouTube, or any other video site is a great way to do that.