TechCrunch is
reporting that iPhone analytics company AppLoop has announced a new service to turn any RSS feed into a native iPhone app. More detail can be found on
AppLoop's website. Apparently the process takes less than two minutes and AppLoop will provide analytics and maintain the codebase. AppLoop itself submits the iPhone app and you decide if want to charge for the native app. AppLoop says you will receive 60% of the revenue (its unclear if that is 60% after Apple's 30%, or 60% of the total, which means Apple would take 30%, AppLoop would take 10%, and the publisher receives 60%).
AppLoop's website states the service is free, with the possibility of premium modules being added later, and includes apps across platforms (they mention Android, but its not clear if the service makes both native iPhone and Android apps in less than 2 minutes). The service allows local access to content for offline browsing. There's no word yet on how long Apple will take to approve every Tom, Dick and Harry with a blog app that's bound to be created.
Although we haven't yet had the opportunity to test it out (who knows, maybe an iPhone App Entrepreneur Blog app is in our future), we can definitely see this being huge, especially for book and magazine publishers and any pro-bloggers looking to monetize their audiences who have been having trouble getting that strategy to work. I look forward to seeing how the service pans out and how well publishers react to it.