Wall Street Journal Business Technology blogger Nick Wingfield suggests in his post "Going Native, or Not, on the iPhone" that not everyone will be jumping on the native iPhone application development bandwagon. With the hype of native apps, it still appears some people will not be developing them.
How is this relevant to entrepreneurs? Often we get caught up in the hype along with everyone else, and sometimes its better if we take a step back and revaluate what our business is really about. The question may not be "how many people are on iPhones," but "how many of my potential customers are on iPhones?" Someone developing a small game, for instance, might choose the iPhone as their only development platform. But someone with a small productivity application might find better value in developing a web based application, like the blog suggests. If you doubt many of your customers will be using iPhones, then why put in the energy of developing for it? You might be better off developing for the mobile space in general until you have a better idea of how many of your customers are switching.
Yes, you may be wondering why this advice on a weblog intended for iPhone entrepreneurs? Because being an entrepreneur means adjusting to the reality of your business world, not necessarily to what you might want that world to look like.