Want to get an estimate for how much money you could make with your application depending on how much you sell and how much you charge? I’ve compiled some tables of what I think will be some common price points, sales numbers and revenues after Apple’s cut. At the end is a short comparison for the approximate sales numbers needed at each price point to make an income of $80,000/yr.
The following charts calculate earnings from application sales by price points. Each chart calculates the breakdown of revenues based on the 30/70 split announced by Apple for applications sold through the iTunes App Store. The basic split is given for each price point.
$.99 Sale Price
At the $.99 price point, you receive $.70 for every sale, Apple receives $.29
Selling Price |
Copies Sold |
Your revenue |
Apple’s Revenue |
$.99 |
100 |
$70 |
$29 |
$.99 |
200 |
$140 |
$58 |
$.99 |
500 |
$350 |
$145 |
$.99 |
1,000 |
$700 |
$290 |
$.99 |
5,000 |
$3,500 |
$1,450 |
$.99 |
10,000 |
$7,000 |
$2,900 |
$.99 |
50,000 |
$35,000 |
$14,500 |
$.99 |
100,000 |
$70,000 |
$29,000 |
$.99 |
500,000 |
$350,000 |
$145,000 |
$1.99 Sale Price
At the $1.99 price point, you receive $1.39 for every sale, Apple receives $.60
Selling Price |
Copies Sold |
Your revenue |
Apple’s Revenue |
$1.99 |
100 |
$139 |
$60 |
$1.99 |
200 |
$278 |
$120 |
$1.99 |
500 |
$695 |
$300 |
$1.99 |
1,000 |
$1,390 |
$600 |
$1.99 |
5,000 |
$6,950 |
$3,000 |
$1.99 |
10,000 |
$13,900 |
$6,000 |
$1.99 |
50,000 |
$69,500 |
$30,000 |
$1.99 |
100,000 |
$139,000 |
$60,000 |
$1.99 |
500,000 |
$695,000 |
$300,000 |
$2.99 Sale Price
At the $2.99 price point, you receive $2.09 for every sale, Apple receives $.90
Selling Price |
Copies Sold |
Your revenue |
Apple’s Revenue |
$2.99 |
100 |
$209 |
$90 |
$2.99 |
200 |
$418 |
$180 |
$2.99 |
500 |
$1,045 |
$450 |
$2.99 |
1,000 |
$2,090 |
$900 |
$2.99 |
5,000 |
$10,450 |
$4,500 |
$2.99 |
10,000 |
$20,900 |
$9,000 |
$2.99 |
50,000 |
$104,500 |
$45,000 |
$2.99 |
100,000 |
$209,000 |
$90,000 |
$2.99 |
500,000 |
$1,045,000 |
$450,000 |
$4.99 Sale Price
At the $4.99 price point, you receive $3.50 for every sale, Apple receives $1.49
Selling Price |
Copies Sold |
Your revenue |
Apple’s Revenue |
$4.99 |
100 |
$350 |
$149 |
$4.99 |
200 |
$700 |
$298 |
$4.99 |
500 |
$1,750 |
$745 |
$4.99 |
1,000 |
$3,500 |
$1,490 |
$4.99 |
5,000 |
$17,50 |
$7,450 |
$4.99 |
10,000 |
$35,000 |
$14,900 |
$4.99 |
50,000 |
$175,000 |
$74,500 |
$4.99 |
100,000 |
$350,000 |
$149,000 |
$4.99 |
500,000 |
$1,750,000 |
$745,000 |
$9.99 Sale Price
At the $9.99 price point, you receive $7.00 for every sale, Apple receives $3.99
Selling Price |
Copies Sold |
Your revenue |
Apple’s Revenue |
$9.99 |
100 |
$700 |
$399 |
$9.99 |
200 |
$1,400 |
$798 |
$9.99 |
500 |
$3,500 |
$1,995 |
$9.99 |
1,000 |
$7,000 |
$3,990 |
$9.99 |
5,000 |
$35,000 |
$19,950 |
$9.99 |
10,000 |
$70,000 |
$39,900 |
$9.99 |
50,000 |
$350,000 |
$199,500 |
$9.99 |
100,000 |
$700,000 |
$399,000 |
$9.99 |
500,000 |
$3,500,000 |
$1,995,000 |
$14.99 Sale Price
At the $14.99 price point, you receive $10.50 for every sale, Apple receives $4.49
Selling Price |
Copies Sold |
Your revenue |
Apple’s Revenue |
$14.99 |
100 |
$1,050 |
$449 |
$14.99 |
200 |
$2,100 |
$998 |
$14.99 |
500 |
$5,250 |
$2,245 |
$14.99 |
1,000 |
$10,500 |
$4,490 |
$14.99 |
5,000 |
$52,500 |
$22,450 |
$14.99 |
10,000 |
$105,000 |
$44,900 |
$14.99 |
50,000 |
$525,000 |
$224,500 |
$14.99 |
100,000 |
$1,050,000 |
$449,000 |
$14.99 |
500,000 |
$5,250,000 |
$2,225,500 |
$80,000 Income Target Sales
If your target is to make a full time living off your application, with a target of $80,000 per year in income, you would need to sell approximately 114,200 copies at $.99; 57,000 copies at $1.99; 38,200 copies at $2.99; 22,850 at $4.99; 11,400 at $9.99; and 7,619 at $14.99.
Very cool! Looking forward so that!
Posted by: Josh | March 11, 2008 at 01:42 PM
hi there... you can delete this comment afterwards, i just wanted to let you know that you forgot to change the "Selling Price" column from $9.99 to $14.99 in "$14.99 Sale Price"
Posted by: GM | July 07, 2008 at 01:32 PM
Thanks. Just took care of it.
Posted by: Tom | July 07, 2008 at 01:54 PM